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Here is a case study showing a practical use of alliteration in an ad and overall marketing campaign and how effective it can be in the long run once it hits the right note.. Alliteration—the repetition of initial consonant sounds in closely connected words—is one of the oldest yet most powerful techniques in advertising.

Alliterative sentences contains words that all or mostly start with the same letter. This construction is engaging and eye-catching, which makes it great for ads! Turn a phrase and make a memorable tagline by drafting copy that uses alliteration, e.g. "Make magical memories" or "Dare to Discover your Dreams". Make figurative language fun and functional with this classroom-ready video on alliteration in advertising. Students explore how advertisers use sound to grab attention and make messages memorable.