'Always a bridesmaid, never a bride' is really an ad slogan
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The saying, 'always a bridesmaid, never the bride' stems from a cheeky strapline in a 1925 Listerine breath freshener campaign (below). The way of selling Listerine involved a bridesmaid called Eleanor, who couldn't find a groom due to her bad breath. The breath freshener was positioned as a beauty product that girls couldn't do without, if they wanted to find a husband, and sales of Listerine.. What is the origin of the phrase 'always a bridesmaid never a bride'? The phrase 'often a bridesmaid never a bride' saw its first use as a line in 'Why an I always a bridesmaid' a Victorian English Music Hall song written by Charles Collins and Fred. W. Leigh in the year 1917, and sung by Lily Morris.
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Ever felt so close yet overshadowed? Dive into the history and heartache behind this timeless idiom "always the bridesmaid, never the bride".. Definition of always the bridesmaid, never the bride in the Idioms Dictionary. always the bridesmaid, never the bride phrase. What does always the bridesmaid, never the bride expression mean? Definitions by the largest Idiom Dictionary.
